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Authors

Written by
practitioners.

Every article, teardown and framework on this site carries a named author with a role, a history and an external profile. No anonymous bylines, no ghostwritten thought leadership.

DR

Daniel Reyes

Partner, Paid Media

Partner at Kino Growth. Paid search and incrementality.

Google AdsPerformance MaxIncrementality testing
Profile
MO

Mara Okonjo

Founder & Head of GEO

Founder of Kino Growth. Technical SEO turned GEO operator.

Generative Engine OptimizationRetrieval and ranking systemsEntity and knowledge graph strategy
Profile
PR

Priya Raman

Director of Measurement

Measurement lead at Kino Growth. Analytics and experimentation.

Marketing measurementIncrementality and holdout testingAttribution modeling
Profile

Editorial policy

Accountability is part of the method.

If a claim on this site cannot be defended by the named author, it does not get published. Questions about our research? Ask us directly.

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