Mara Okonjo
Founder & Head of GEO
- Based in San Francisco, CA
- At Kino since 2021
- Focus Generative Engine Optimization · Retrieval and ranking systems · Entity and knowledge graph strategy
- Elsewhere linkedin.com
Mara founded Kino Growth after watching enterprise organic programs lose ground to a layer of software they were not measuring. She spent the first half of her career in technical SEO and retrieval engineering, and now leads the agency’s GEO programs — prompt panels, citation graphs, entity work and the content systems that make a brand quotable.
She writes about how models choose their sources, how to measure share-of-answer honestly, and why most “AI SEO” advice is just old SEO with new vocabulary.
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Talk to Mara’s team.
Every engagement is led by a named practitioner, not a junior account manager. Tell us what you are trying to move.